There’s usually a familiar pattern to end-of-year marketing, but there was nothing usual about this year. That means that many brands had to try out new strategies for holiday marketing, though this webinar discussion reveals that the heart of the message was still similar to what it’s always been.
From new in-store safety measures to customized content, killer memes, TikTok challenges, giving back to their communities, and more, a few unifying themes emerged during the discussion: be human, be authentic, and prioritize engagement with your audience.
Socialbakers Head of Enterprise Solutions Bob Gearing sat down with two guest experts from the retail and tech world – Sophie Boissinot-Tremblay of shoe and accessories retailer ALDO, and Steven Monterastelli of the progressive digital agency behind Xbox, Ayzenberg.
This dynamic duo shared insights on the unique and meaningful ways brands engage customers from home this year with real-life examples from their own teams, plus the importance of a user’s enjoyable and personalized online experience, especially with online activity being at an all-time high.
Featuring marketing experts:
Key Takeaways From This Webinar:
- This year holiday sales increased by 28% compared to 2019, and most of those were online; Cyber Monday sales alone were up by 15.1%.
- Ad spend also increased exponentially in the 2020 holiday season when compared to 2019.
- Shopping local and supporting small businesses was a trending topic on social media in 2020, especially on Facebook.
- Brands and businesses need to embrace the new normal in their messaging and content; be authentic, put the local community first, and be human. We’re all experiencing new circumstances and emotions.
Check out our other holiday content: