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The Best Instagram Reel Length for Max Engagement
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The Best Instagram Reel Length for Max Engagement

Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since the Instagram Reels length runs from 15 to 60 seconds, these short videos are a chance to quickly grab users’ attention. Unlike Instagram Stories, Reels won’t disappear after 24 hours and tend to be much...

15 Unique Instagram Reels Ideas for Your Business
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15 Unique Instagram Reels Ideas for Your Business

When it first came out, people dismissed Instagram Reels as a TikTok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power. That’s because, unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account’s Reels tab for…well, as long as you want. If...

How To Set Smarter Social Media Goals (Tips + Examples)
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How To Set Smarter Social Media Goals (Tips + Examples)

You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to your company’s bottom line? By now, most businesses know that social media marketing can be...

Trends aren’t ‘dead’, they are more powerful than ever
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Trends aren’t ‘dead’, they are more powerful than ever

UK Research & Insight Director Susie Hogarth, discusses why trends aren’t ‘dead’, but are in fact, more powerful than ever. If you are one of Vox.com’s 23 million+ monthly readers you might have stumbled upon the opinion piece, published online earlier this month, boldly titled ‘Trends are dead’. I did – as it was shared and...

Everything You Need to Know in 2022
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Everything You Need to Know in 2022

Social media compliance is a complex topic that can strike fear in the hearts of social marketers. In this post, we try to make it a little more clear and a little less scary. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What...

We Spent $345 on Spark Ads on TikTok. Here’s What Happened
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We Spent $345 on Spark Ads on TikTok. Here’s What Happened

If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. TikTok ads already reach nearly 885 million people worldwide, and up to 81.3% of Americans over...

We Are Social’s Monday Mashup #585
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We Are Social’s Monday Mashup #585

We Are Social’s Monday Mashup #585 Mashup 23 May 2022 hannahcurrey TikTok is launching a new ad product; ‘Branded Missions’In news bound to delight both brands and creators, TikTok has announced it’s launching a new ad product called Branded Missions. The feature will allow advertisers to crowdsource content from creators and turn top-performing videos into...

10 Tactics That Actually Work
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10 Tactics That Actually Work

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform...

How to Use Instagram Live (No Sweating or Crying)
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How to Use Instagram Live (No Sweating or Crying)

Listen up: You’re going to get on Instagram Live, and you’re going to like it. In fact, we’re going to make it so easy to go live on Instagram that you might enjoy yourself. We’ll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to...

How strategists should deploy emotional intelligence
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How strategists should deploy emotional intelligence

Strategists may be known for their intellectual chops but the very best use empathy in several different ways in order to build deeper, better communications. Chief Strategy Officer Harvey Cossell discusses how strategists should be deploying emotional intelligence. For time immemorial strategists have been seen as the smart ones, the bright ones, the intelligent ones....

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